How does the message go down with physicians?

The fact that we live in a world of increasing overstimulation strengthens the compulsion to select information intensively and to filter. Physicians are affected significantly, too. This information overload, however, makes it difficult for pharmaceutical...

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Guerrilla-marketing with regional experts

Alongside with traditional focus groups, pharmaceutical companies now also bet on interdisciplinary active physicians who act as experts. Moreover, regional and young doctors also add zest to various events and additionally encourage to visit these....

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Country practitioners have a hard furrow to plough!

For the pharmaceutical industry, it is also quite challenging to supply these physicians with relevant information. While a cardiologist operating in an urban area usually deals with cardiac patients primarily, a country-gastroenterologist or a general...

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Information behaviour of physicians 2014

“The comparison with our study from the previous year shows a significant increase in the use of online channels,” says MMag. Lisa Wolfsteiner, concerned Head of department of Medizin Medien Austria on the survey results....

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The pharmacy in focus

“What do you think, which parameters are crucial for a high-selling pharmacy?” With this question, addressed to the auditorium, MMag. Lisa Wolfsteiner, Head of Dynamic Targeting, began her presentation last week, which was supposed to...

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Online messages for the physicians

Market research data from Dynamic Targeting shows that 56% of under 35 year-old, young physicians are easily reachable by the means of medical online platforms and forums already. In comparison, at least 30% of over-50s...

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The challenge of generational succession

The announced retirement boom, especially in the field of office-based general practitioners and internists, is now fully getting under way. Within the last four weeks only, Dynamic Targeting recorded more than 150 physicians who had...

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The physician as vendor

The physician diagnoses. The physician prescribes. The physician recommends. 1,528 Austrian physicians also sell. They are self dispensing doctors or possess a trading license. The 792 house pharmacists are quite popular in GPs-targets, even those...

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KOLs as the key to success

Overstimulation and an abundance of classic advertising and product messages often make it difficult to reach the target physicians with the own message. Dynamic Targeting data reveals that just the advice of colleagues is one...

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