Online messages for the physicians

Market research data from Dynamic Targeting shows that 56% of under 35 year-old, young physicians are easily reachable by the means of medical online platforms and forums already.

In comparison, at least 30% of over-50s primarily use online channels such as e-learnings, e-detailings and online press. In this group, medical online forums are more in favour: 35.7% of those over 50 year-old physicians are active on physicians’ platforms. This shows not only a change in the resources available to the pharmaceutical companies, but also a change in behaviour concerning the physicians’ acquiring of information which is actually creating both new opportunities and risks.