The physician as vendor

The physician diagnoses. The physician prescribes. The physician recommends. 1,528 Austrian physicians also sell. They are self dispensing doctors or possess a trading license. The 792 house pharmacists are quite popular in GPs-targets, even those with “small” surroundings. Numerous messages of various companies (RX, OTC) are transmitted to the house pharmacist. The Call Pressure (number of personal contacts per week) amounts to an average of 4.4 contacts in the context of house pharmacists, the remaining GPs are visited 3.9 times a week averagely. Consequently, it is not surprising that house pharmacist use online channels less often to gather information than non-house pharmacists do.